Bitly is a URL shortening service that allows users to create short, custom links that redirect to a longer URL. The service is popular for use on social media platforms where character limits are imposed, such as Twitter. When a user creates a shortened link with Bitly, they can also track the number of clicks the link receives and other metrics, providing valuable insights into audience engagement. Bitly also offers a suite of tools for businesses and marketers to manage and track their links, including link branding, custom domains, and link optimization.
Great tool to check Bit.ly shortlinks