301 and 302 redirects are two methods of redirecting from one URL to another URL, but they have different impacts on Search Engine Optimization(SEO), Website and user experience.
A 301 redirect is a method of permanently redirecting a web page from one URL to another. It’s a way of telling both users and search engines that the original URL has moved to a new location.
To create a 301 redirect link, you need to create a redirect rule in your website’s .htaccess file (if you’re using an Apache web server) or through your hosting provider’s control panel. The rule will typically look something like this:
Redirect 301 /old-url.html http://www.example.com/new-url.html
In this example, any requests for the old URL “/old-url.html” will be automatically redirected to the new URL “http://www.example.com/new-url.html” using a 301 redirect.
On the other hand, a 302 redirect is a temporary redirect that indicates that the original URL has moved temporarily to a new location. In this case, any links and ranking signals associated with the original URL will not be passed on to the new URL. 302 redirects are generally not recommended for SEO purposes unless there is a specific reason for a temporary redirect, such as a page being temporarily unavailable or undergoing maintenance.
In general, it is recommended to use 301 redirects for permanent URL changes or when redirecting a deleted page to a new page. This ensures that any link equity and ranking signals are passed on to the new URL. 302 redirects should only be used for temporary situations and not for permanent URL changes.
It’s important to use a 301 redirect rather than a 302 redirect (which is a temporary redirect) because search engines treat them differently. A 301 redirect passes most of the original page’s link equity (or “SEO juice”) to the new page, whereas a 302 redirect does not.